We all have a lot of brilliant, life changing ideas. Those who can bring them to life and sustain them are the exception. This isn’t because the ideas aren’t good enough or we aren’t good enough.
There are a few reasons more of us don’t make it all the way to realizing our dream. What would you say your reasons are? Pause a moment and see what comes up…
Yes, the so-called hurdles to today’s marketplace are significant, in my view. Yet there is something even more potent that holds us back, and it isn’t what you might expect. (continue below to find out my top three reasons for our success)
This was painted an hour ago under the Tuscan sun, as I considered these ideas to send to you today…Yes this email contains marketing, an offering, proudly and purely from my heart to empower women in my life to reach. To stretch. To be BOLD.
For the next 30 days we are sharing business with heart. We will be sharing our business is not as usual ideas with you – all you need to do to learn more and consider joining us for our offerings is to sign up to receive the FREE Gift of the one page business plan and we will tell you all about it here.
Dear Radiant Ones,
Let’s get into this. This topic fires me up. Let me start by saying this is a personal view, but one that I know is shared by many entrepreneur friends, including my colleague and Collaborator for RADIANCE, Amy Ahlers. RADIANCE is our offering for women entrepreneurs with heart, this is our second time, and we are excited to share what we have been dreaming up. Many meetings, many slumber parties, many late night dinners and early morning zooms to craft this for you. Here we go.
One of the big reasons we don’t succeed as women entrepreneurs is:
Women don’t think ENOUGH of themselves.
Sounds simple enough right?
We don’t believe in ourselves and so we don’t dream big.
And if we do dream big we don’t bring it into form.
And if we do bring it into form, we don’t have the resources or support to keep it going long term. Or to get far enough along to not work so hard on it all the time.
You have heard it over and over, haven’t you?
Statistics show that 20% of small businesses fail in their first year, 30% of small business fail in their second year, and 50% of small businesses fail after five years in business. Finally, 30% of small business owners fail in their 10th year in business.
What will make the difference?
What has made the difference for me?
I want to share with you the 3 things that have made the most difference in my business and projects being sustainable over time.
1. BRAVE: I don’t base the choices for my business based on my own self confidence and belief in myself. I do believe in myself, but that isn’t a big enough context and can be a hinderance for women if they are waiting to feel awesome. Rather I follow the wisdom of my heart, where I long to serve and see transformation. Where I am excited to go next in my path. Where I see a need I can attend to. This takes some courage, and the root of the word courage is heart. I am brave in my business.
2. BOLD: I treat EVERY THING I do as if it matters and is a part of a greater body of work. As if it is threaded into a bigger picture of what I am here to cause and create. Whether or not what I create is a success, the way I approach what I am doing is VERY DIFFERENT if I am treating it as if it is my great work. As if each thing large and small is part of my entire message. Yes I let my ego take a big leap and risk getting ‘too big for my britches’. Most women I know don’t have a big enough headset – I am certainly not worried about us thinking too highly of ourselves. Yes. I am bold in my business.
Do you realize how different you would treat yourself and your business if you acted like you have a body of work even if you don’t know what it is?
3. BOUNTIFUL: I am committed to creating abundance for myself, my family, my team. I love to create income and share it with my community. I don’t feel ashamed about shaping my great work into containers I can offer and share with others. I aim to be philanthropic in my scope and bring as many women as I can along with me into the radiance which is self sufficiency.
This year over 100k will be shared with the Intentional Creativity community through jobs and positions. I am not afraid to say it and be proud of if. If you haven’t seen our global team – you can see it – these are working artists and stay at home moms and big dreamers here.
As the graphic I created below indicates, I shape my gifts, composed of my cored ideas, into teachings and offerings. At each part of the path I ask, what structure will sustain my capacity to continue to share my teachings? And each part lends light to each other part.
I also offer so many free things, including our one page FREE Business Plan that I don’t feel badly offering something incredible at a premium like RADIANCE– in fact I feel blessed to be able to afford the time and resources to bring forth a program this beautiful and complex! We have created an incredible payment plan to make it happen. Most of us in business, or at least ANYONE I know in business, continually re-invest in themselves. For support, for vision, for community. Is $500 a month too much to invest as part of your business budget? For education? Investing in you does take courage, but imagine in 6 months from now being able to say – I have a body of work. We will help with the structure part – what I call ‘forming an offering’.
Will you consider joining us for this 6 month experience of women in circle working together on behalf of one another?
Sometimes people email and give me sh*t about the higher end programs that are 3k and above. And I am like, really???? Have you not been seeing what we are offering for free and low cost? We offer free programs to tens of thousands a year. Don’t shame those who are charging for their time for six and nine month programs!! Amy and I have been work on what we are sharing with you in RADIANCE for over two years! It is heart and soul and priceless. It isn’t right for everyone and it isn’t affordable for everyone, but does that mean we shouldn’t offer it? Check out our philosophy for RADIANCE here. BUT if you can’t manage the finances for RADIANCE now, we have created a more affordable offering for you that we are very proud of that will give an overview of your Body of Work. And anyone who joins RADIANCE will get this included in their tuition. Check out BOLD coming up later in October – focusing on your Body of Living Dreams
Yes. It’s true. In this super charged environment for women Amy and I are doing tons of work to serve our community. And right now, it is time for calling women into a circle of prosperity minded action focused on big ass beauty dreams. For the next 30 days, Amy and I are focusing on our business offerings to our community and then RADIANCE begins. A combination of both of our Great Work is woven together for this Radiant offering. Amy’s focus on Inner Wisdom and my focus on Intentional Creativity coming together to serve the women in our community.
If we are not free to act, free to call circle, free to start businesses and make change then we aren’t free to really bring transformation into the lives of others. We are left scrambling to make ends meet. We have both been there and we are a stand for women to move out of that moment to moment and into empowerment regarding their great work.
RADIANCE is for women who are ready to act, to shape their ideas into offerings. A book template. A high end program. A custom retreat. Something BIG enough that it sustains your core ideas while you are in development of them. This doesn’t mean you know it all in advance, you can build the plane in mid-air of course. And yes, with support and an investment in time and resources it is much more likely to create a full flight of your radiant dreams.
We are starting this 30 day cycle with this free business plan template – my secret sauce. I use it for every project as well as for my business as a whole. A dynamic template for dreaming your future using right and left brain.
If you are tired of your audience being a ‘target’ or marketing to pain points, it’s time to get up-to-date with your language and energy. Business is NOT as usual and it starts with how we think, feel and talk about who we are and what we do.
I am sending blessings from the Red Thread Cafe in Tuscany! We just finished the retreat of a lifetime called Renaissance for COLOR of WOMAN 2018 and the Intentional Creativity Guild. Truly the experience of a lifetime for me and I believe for everyone else too. Then a few days rest by the pool and sending you this invitation and then I am onto another retreat in the Tuscan hills called the Madonna for an intimate group of ten women – with my husband Jonathan cooking.
Honestly, to be able to afford to call a retreat like this isn’t something I was able to do a few years ago. It took time and planning, saving and a whole bunch of risk. But here we are. Able to bring women into a context of learning and causing a personal renaissance. I feel blessed. It wasn’t always like this. But now that I can call events like this, I celebrate and give praise to Creator and to my community. In RADIANCE, Amy and I will be offering the program online, but with an intimate in person retreat, and an option for private coaching. Come see if this calls to you at this stage in your life dear one, it starts in November and we will work together for 6 whole months!
Living as an entrepreneur certainly has it’s perks – freedom to work from beautiful places – allowing the landscape, culture and slower pace to guide my visions and dreams to serve my Beloveds.
As a Visionary Artist I bring visual presence to nearly every aspect of my life. Ritual, color, canvas, markers, paper, glitter are infused into my daily routine. Without some texture, my Muse starts to yawn lol. She needs circles and squares and shimmer.
If you were to follow me around for a day, you would likely be surprised about how much I work on my business – from creating high-level plans and visions, to overseeing the day to day projects of my team, to building my own sales pages and doing social media – yep I do it all with the support of amazing women I work with like Sarah Mardell and Jenafer Owen, plus one amazing man – my husband Jonathan.
The key for me, that keeps me inspired and on-fire, is to use my left (logic) side of my brain AND my right (creative) side of my brain in every project. Just including some simple color and shape is proven to improve learning cognition and comprehension.
I cannot do ‘business as usual’ with the spreadsheets, black/white print and 100+ pages of a business plan without first bringing creativity to the conversation. Your business CAN come from your heart, which is connected to your creative soul. Your projects, visions and HOT ideas are activated from a whole other level when creativity comes into the story.
Why not give it a try? Fill this out and see what comes up – perhaps your body of work is just waiting for you to pay attention.
Thanks for tuning in dear ones. For caring. For sharing. For tending your own heart.
I have another free class for women coming up next week – stay tuned – I designed it while in Italy – inspired by what is happening in the United States.
Painting at the Arno River in Florence
May LOVE be at the CENTER of all CHOICES